Your Guide to Audience Development and Digital Growth
Find your fans, expand your brand, get your project off the ground—and grow your business.
Services
The internet offers a cornucopia of platforms that can be used to serve your message, but which one is right for you? Alyssa brings expertise in nearly every social platform—from industry stalwarts like Instagram to emerging upstarts like Bluesky—as well as newsletters and other traditional avenues. Find what’s best for your business.
With great ideas come great rewards—and a lot of logistics. Alyssa’s experience managing digital workflow across two continents, major tentpole events, and teams big and small will help you make your digital dream a reality.
Taking a data-driven approach, we’ll look at what is (and, just as importantly, what isn’t) working in your digital messaging. Alyssa brings deep knowledge of content strategy, SEO, and how to shape and grow an online audience. The goal is always to drive business results, whether that’s sales, subscriptions, or something else.
Alyssa Karas spent the last 10 years at Vanity Fair, where she held a variety of operations and audience development roles. In her most recent position as VF’s global director of audience development, she oversaw digital growth strategies across site, social, SEO, newsletters, video, and more for Vanity Fair editions in the US, France, Italy, and Spain.
Notable accomplishments include launching the digital Vanity Fair Archive; increasing site and social audiences for world-renowned tentpoles such as the Hollywood Issue and the Vanity Fair Oscar Party; and overseeing multi-platform strategies that reached millions of newsletter readers and social followers. Her team was responsible for earning more than 14 billion social video views.
Alyssa specializes in project management, social media, newsletters, SEO, direct relationship audiences, and content strategy. With an editorial eye and a data-driven approach, she’s laser-focused on delivering results.
About
Contact Me
Interested in working together? Send me a note, and I’ll be in touch.